Beginning a Worksite Health and Wellness Program vision and brand for your company’s Worksite Health and Wellness Program:
Why it’s important and how to do it
The Worksite Health and Wellness Program Vision
A Worksite Health and Wellness Program vision statement is a concise statement that summarizes the purpose and objectives of your company’s commitment to creating a Worksite Health and Wellness Program. Taking the time to clarify and describe your company’s Worksite Health and Wellness Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and workers of the link between worker health and the company’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and effective Worksite Health and Wellness Program vision for your company’s culture of wellness:
• What do you want your Worksite Health and Wellness Program to accomplish?
• How do you plan to accomplish it?
• How does this Worksite Health and Wellness Program mission support or further the company’s mission?
A sample Worksite Health and Wellness Program vision statement might be . . .
To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (company’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).
The Worksite Health and Wellness Program Brand
In the same way that your company’s name and brand image provide visibility for your business, your Strategies toward creating a Worksite Health and Wellness Program will benefit from being easily recognizable to workers:
• A consistently used Worksite Health and Wellness Program brand on all communications conveys to workers that the commitment to a culture of wellness is here to stay.
• A Worksite Health and Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage workers in creating the identity (brand) for your company’s Worksite Health and Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the company’s Worksite Health and Wellness Program commitment. Here are two possible approaches to involving workers:
Option 1: Have a Worksite Health and Wellness Program contest
1. Announce the Worksite Health and Wellness Program contest guidelines and deadline.
2. Have the Health Promotion Committee review the ideas submitted, and select a name.
If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Worksite Health and Wellness Program ideas from workers:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health
After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Worksite Health and Wellness Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Select a Worksite Health and Wellness Program logo to go with the name.
The Worksite Health and Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Worksite Health and Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your company, enlist her or his help with developing the Worksite Health and Wellness Program logo!
• As an alternative, select a piece of clip-art that fits with the Worksite Health and Wellness Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Health Promotion Committee determines the name and brand
1. Have your Health Promotion Committee brainstorm Worksite Health and Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your company or industry.
• Try clustering words together as in the construction company example above.
2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Select a Worksite Health and Wellness Program logo to go with the winning name.
4. Announce the company’s Worksite Health and Wellness Program and the corresponding Worksite Health and Wellness Program name. Explain that staff members on the advisory committee chose the name.
