Following cost, poor employee engagement and inadequate talks and substructure are listed as the greatest challenges for corporations administering any health benefit program.
By law, corporations are required to explain any benefits or explicit conditions of employment to all employees – this is called “due process,” and it usually takes the form of a packet of information that new employees are asked to review and sign during orientation or, in the case of existing employees, a brief communication during open enrollment periods.
Companies that only participate in the minimally required due process communication of a Employee Wellness , however, do a disservice to the initiative and the business.
Opinions about Health Care in corporations represent one of the largest disconnects between management and employees. In discussing the need for savings, most corporations (70 percent) believe their business effectively communicates about rising Health Care costs, while only 34 percent of employees feel rising Health Care costs impact their business’ ability to succeed.23 When it comes to behaviors, 74 percent of corporations believe their employees should be held largely accountable for improving, managing and maintaining health, yet only 4 percent of corporations think that employees participate in these activities.
Under the proposed rules, the four specifications to be a bona fide Employee Wellness are:
- The total reward that may be given to an individual is limited. The departments invited comments on the appropriate level of the reward, suggesting that a limit of 10 percent to 20 percent of the total expense of employee-only coverage may be appropriate.
- The program must be reasonably designed to promote great health or prevent disease for people in the program.
- The reward must be available to all similarly situated people. More specifically, the program must allow any individual for whom it is unreasonably diffi cult due to a healthcare condition to meet the Employee Wellness standard (or for whom it is medically inadvisable to attempt to meet the Employee Wellness standard) an opportunity to satisfy a reasonable alternative standard.
- All plan materials describing the terms of the program must disclose the availability of a reasonable alternative standard.
Source: United States Department of Labor Employee Benefits Security Administration
As Northwestern Memorial’s Kathryn Krivy says, “The most fundamental failure in any Employee Wellness is not communicating. You need to tell people what you’re doing and why you’re doing it. You have to get employees engaged and train them of what’s going on.”
A properly started Employee Wellness is designed to save a business more money with improved participation. However, a business must match its focus on program design with an equally strategic investment in efforts to participate employees in the initiatives.
Lay out your case – Despite widespread recognition of rising Health Care costs, employees remain skeptical that the concern impacts business operations. In fact, only 53 percent of employees even believe what their business communicates about the subject.24 Companies need to be more candid and forthcoming about the amount they spend on Health Care and how that relates to larger budgetary constraints and potential investments.
Says Motorola’s Saenz: “We share with employees that we have been able to maintain Motorola’s Health Care spend trend below national average over the past decade due to their participation in our various Employee Wellness . This transparency is necessary to keep reminding people the reasons for our behaviors.”
An effective strategy is to focus on the cost savings and overall health benefi ts to the employee and not the business. By personalizing the information in this way, it establishes a win-win scenario instead of presenting the program as a sacrifi ce on the part of the employee. Information should be presented through multiple channels, constructed in a way that makes sense to all levels of employees, and given to employees, dependents and retirees.
Make it your own – Every Employee Wellness will be different, and should reflect the culture of a business. While program areas will be determined by analyzing employee health risks, the actual offerings should be shaped by the nature of the business. Younger, more active employee communities may be attracted by different programs than an older or technicaloriented employee. In Addition, a global business with mobile employees will have different needs than a business with one central location.
As noted earlier regarding PepsiCo’s HealthRoads, one strategy is for corporations to brand their Employee Wellness . Union Pacifi c Railroad (HealthTracks), General Motors (LifeSteps) and Caterpillar (Healthy Balance) all adopted this approach to help create recognition and a larger meaning around their efforts. Having a branded initiative helps employees and other stakeholders see the larger objectives and goals of the Employee Wellness , instead of focusing on isolated offerings.
Say it loud, say it proud – As a potential cost-saving initiative, Employee Wellness should be given the same executive substructure and internal commitment as any comparable business effort. Companies should not approach wellness as simply a preventive, financially-motivated program, but rather as an opportunity for the business to distinguish itself and become more competitive.
Jeffrey Treem, analyst, Edelman Change and Employee Program Engagement Group, says that effective communication about Employee Wellness should be integrated into existing business communication channels and vehicles. “This comprises executive communication to external stakeholders,” he notes, “because this sends a powerful message back to employees about the priority of the programs. Employee Wellness should not be treated as merely an additional employee perk, but rather a progressive and strategic effort to lower costs and create a healthier work environment.” Talk among yourselves – The most powerful champions of any Employee Wellness will be the participants.
Companies should find ways to facilitate discussions about the program among employees. This could take the form of support groups, interactive media and the sharing of success stories.
However, since Employee Wellness touch on potentially private health problems, it is significant communication remains positive and inclusive, while not pressuring employees. Discussion of wellness problems should be voluntary, though corporations may consider providing incentives/rewards for those willing to contribute. Motivation and information from peers is likely to carry more credibility and significance than messages from management.